About
My vision is to bring experience and knowledge to entrepreneurs and boutique brands, giving you strategies and tools that I’ve used working with big brands and companies.
Isn't it time you access the marketing strategies and tools corporate brands have used?
With over 20 years of experience in marketing and promotions, Li-Jay’s vision is to bring her experience from corporate america and impact small business entrepreneurs and boutique brands.
Li-Jay Chu is a brand strategist, marketing coach, and business consultant with over 20 years of experience with consumer packaged goods (CPG) brands. She got her start in marketing as the West Coast Street Promotions Manager of the first all female “street team” for Columbia Records, promoting artists like Lauryn Hill, Destiny’s Child, etc. Since then, she has worked on projects with brands such as Dell, DirecTV, Petco, Jack in the Box, XM Satellite Radio, and Louis Vuitton. She was the North American head of marketing for Motul, an international engine oil brand. There, she was integral in creating and managing strategy, from advertising/print, digital marketing, events, sponsorships, to trade campaigns.
Li-Jay currently holds an MFA in Screenwriting and additionally, she is currently pursuing her MBA from the University of Illinois, Urbana-Champagne focusing on entrepreneurship and digital marketing.
In her spare time, she volunteers as the Director of Marketing & PR at AsylumConnect, travels, and spends time with friends and family.
Our Philosophy
We streamline marketing operations and develop effective marketing strategies to allow entrepreneurs to focus on what matters – running their business.
Startup Accelerator
Are you a new entrepreneur that is planning to start a business or has recently started your business?
Scale Up and Growth
For entrepreneurs that have hit a plateau and is looking to explore new marketing strategies to grow and streamline operations.
A La Carte Services
Do you need services such as web design, a landing page, event production, sponsorship, email click funnel, or more?
Courses & Webinars
From marketing logistics to mindset, learn from Li-Jay and other partner coaches. Transform you and your business.
Latest From The Blog
entrepreneurs who are starting out or scaling up